Behind The Wheel

Behind The Wheel

An award winning responsive site diving into the history of the Ferrari logo

An award winning responsive site diving into the history of the Ferrari logo

Overview

In response to the brief ‘design an engaging responsive microsite that explores a topic of your choice’, I chose to break down the story behind the iconic design of the Ferrari logo. I aimed to create an easy to navigate site which kept the attention of users with eye-catching images, interactivity, animations and a clean design which responds accordingly to any screen size.

The idea was to break down and describe the elements of the logo and explain the story behind each one. I quickly identified that this project was visually led and therefore concentrated on aspects which would bring the information on this site together in a cohesive manner.

Step 1: Discovery

I knew I wanted to centre this project around F1 and so I researched into some niche topics and came across the origin of Ferrari. I found this super fascinating and chose to use this as my websites focus. I did some really in-depth research on logo and tried to find out the story behind each part of the logo - each component had it's own story.

Step 2: Design

My plan was to create a sections explaining each component of the logo. I began with sketching out ideas and layouts, as this project was very UI based and more of a story telling site I knew I had to create an engaging story with the visuals of the site.

Step 3: The Live Site

I chose to use Webflow to create my live site ensuring the user journey felt as engaging and interactive as possible, using animations where I could to tell the story.

'Behind the Logo' was the Honors award from Awwwards after going live! You watch the walk through below.

More Work

Here’s a peek at some of my university/personal projects! My agency work is under wraps (thanks, NDAs).

Let’s Connect

Interested in working together or have a question? Reach out via email or Instagram, or use the form.

Not a fan of forms?
Email: sophierossdesign@gmail.com

sophierossdesign@gmail.com

Connect

sophierossdesign@gmail.com

sophierossdesign@gmail.com