Global award winning UX project for Sky
Global award winning UX project for Sky
Overview
Sky React lets you express your emotions and opinions in real-time with quick reactions and comments tied to the show's timeline. This feature brings the live TV experience to any pre-recorded content, anytime you want and fosters a sense of community. Beyond sharing your thoughts, the quick reactions will contribute to a new form of categorising from the viewers' emotional perspective.
This project was selected for the Black Pencil award as part of D&AD New Blood, one of 2 out of 2,000 entries and the only European winner.
Step 1: Discovery
To develop my idea, I employed the opportunity-solution tree to identify areas for improvement and potential solutions. In addition, I conducted user interviews and designed a survey to gain deeper insights into user needs. I also analysed competitors and their standout features to understand the market landscape.
Using this research, I was able to devise a solution that fulfilled the project brief and was supported by thorough research. My idea, Sky React, is a tool that enables viewers to react with emotions and connect with others watching on-demand TV at any time. Following this, I created preliminary wireframes and iterated on my idea to progress it further.
Step 2: Ideation
Iterative design played a significant role in the success of this project. I began by designing the mobile pages with the goal of making them vibrant and visually appealing. I chose to use a bright colour palette, with each colour representing a distinct emotion.
I conducted multiple rounds of user testing, including utilising eye-tracking software, which proved to be invaluable in refining my design. Through many iterations, I arrived at a final design that was both consistent with the Sky brand and felt fresh and exciting.
Step 3: Delivery
A key element of D&AD entries is the promotional video, as selling the idea is half the battle.
I recognised the importance of creating an exciting and attention-grabbing video to showcase my idea while also clearly explaining its features and benefits.
More Work
Here’s a peek at some of my university/personal projects! My agency work is under wraps (thanks, NDAs).
Let’s Connect
Interested in working together or have a question? Reach out via email or Instagram, or use the form.
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Email: sophierossdesign@gmail.com
sophierossdesign@gmail.com
sophierossdesign@gmail.com
sophierossdesign@gmail.com
