UX Optimisation & Re-branding
UX Optimisation & Re-branding
Overview
I worked with Virgin Wines to propose a website re-branding based off research to optimise their site and improve conversion rates. I presented my proposed re-designs to the design team and CEO.
Step 1: Discovery
I focused on improving the overall user experience and customer journey of the website. I began by analysing and conducting interviews on the initial site, identifying pain points and areas for opportunities. I also looked at competitor sites for inspiration.
Step 2: Re-Design
Using a problem/opportunity - example - solution - proposed redesign approach, I focused on the small details and made changes that reinforced the brand identity making it look even more like Virgin Wines. I supported my decisions with my initial research, behavioural science and UX laws.
Step 3: Delivery
For the presentation slides, I condensed my research into a digestible format and explained the small changes I made. I also provided Virgin Wines with a document, which went into even more detail - an example is shown below.
More Work
Here’s a peek at some of my university/personal projects! My agency work is under wraps (thanks, NDAs).
Let’s Connect
Interested in working together or have a question? Reach out via email or Instagram, or use the form.
Not a fan of forms?
Email: sophierossdesign@gmail.com
sophierossdesign@gmail.com
sophierossdesign@gmail.com
sophierossdesign@gmail.com
